DATA PROTECTION INFORMATION
This privacy statement applies to the website www.pony-branding.com. If you visit another website, the data protection information of the respective operator applies. This is also valid for websites to which we refer through a link.
1. Name and contact details of the data processing controller
The person responsible for data processing within the terms of Art. 4 of the DSGVO is:
PONY BRANDING + DIGITAL DESIGN GMBH
2. The collection and storage of personal data and the nature and purpose of their use
2.1 … during your visit to our website
When you visit our website www.pony-branding.com, the browser used on your terminal device automatically sends information to the server of our website. This information is temporarily stored in a so-called log file. This is only information that does not allow any conclusions to be drawn about your person.
The following information is collected in anonymous form and then statistically evaluated by us:
_ IP address of the requesting computer,
_ date and time of access,
_ name and URL of the retrieved file,
_ website from which the access is made (referrer URL),
_ browser used and, if applicable, the operating system of your computer as well as the name of your access provider.
The anonymous data will be used by us for the following purposes:
_ ensuring a smooth connection of the website,
_ ensuring a comfortable use of our website,
_ evaluation of system security and stability as well as
_ for administrative purposes.
2.2 … for your inquiries to us.
For inquiries we offer you the possibility to contact us by e-mail, letter, telephone or fax. We process your transmitted personal data on the basis of Art. 6 section 1 DSGVO. Our legitimate interest is to answer your questions.
3. Data disclosure
We pass on your personal data according to Art. 6 Section 1 DSGVO to third parties only if:
_ this is legally permissible and necessary for the processing of contractual relationships with you,
_ the disclosure is necessary for the performance of our activities and there is no reason to assume that you have a predominant interest worthy of protection in not disclosing your data,
_ you have given your express consent or
_ there is a legal obligation to disclose.
4. Storage time of data
The provisions of the Federal Data Protection Act (BDSG) apply. PONY BRANDING + DIGITAL DESIGN ensures by technical and organizational measures that the regulations over the data security are considered at any time and in its entirety. External service providers, which we may use, are then selected and are obliged to do the same.
PONY BRANDING + DIGITAL DESIGN stores and processes your personal data for the duration of the business relationship; this includes the period from initiation to final processing.
In addition, we are subject to various storage and documentation obligations, including those arising from the German Commercial Code (HGB) and the Fiscal Code (AO). The duration of the storage of your data depends on the statutory limitation periods (such as §§ 195 ff. BGB).
We will delete your data after expiry of the storage and documentation obligations and the relevant limitation periods.
5. Cookies, tracking and analysis measures
We use session cookies to recognize that you have already visited individual pages on our website. These are automatically deleted when you leave our site.
To assist you, we use temporary cookies that are stored on your terminal for a fixed period of time. If you visit our site again in order to use our services, it is automatically recognized that you have already been with us and what inputs and settings you have made so that you do not have to enter them again.
Cookies are usually deleted after the end of the respective browser session, at the latest however after seven days – unless their further storage is necessary for the purposes mentioned above.
5.2 Tracking and analysis measures (Google Analytics)
We use “Google Analytics”, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. When you visit our website, cookies generate information which is transmitted by Google to a server in the USA and stored there.
The information concerns:
_ browser type/version,
_ operating system used,
_ referrer URL (the previously visited page),
_ host name of the accessing computer (IP address),
_ time of the server request.
PONY BRANDING + DIGITAL DESIGN uses the information above to compile reports on user activity on the website for the purpose of tailoring our web site to meet your needs. In this context, the information may be transferred to third parties and evaluated. This is exclusively information that does not allow any conclusions to be drawn about your person.
In accordance with the Commission’s adequacy decision (C/2016/4176 of 12 July 2016 (http://data.europa.eu /eli/dec_impl/2016/1250/oj)), the transfer of your information to a third country outside the EU is covered within the meaning of Art. 45 DSGVO: Google has undertaken to comply with the principles of the EU-US Privacy Shield. Google will act on our behalf as a processor within the meaning of Art. 28 DSGVO.
You can prevent the collection of data generated by cookies and their subsequent processing by Google by either downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=en). Alternatively, you can click on this link (https://developers.google.com/analytics/devguides/collection /analyticsjs/user-opt-out?hl=en). The opt-out cookie that is set prevents the collection of your data when you visit our website in the future. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookie in this browser, you must set the opt-out cookie again.
Complete deactivation of cookies may result in you not being able to use all the functions of our website.
6. Google AdWords
We also use Google AdWords. Google AdWords is an Internet advertising service that allows us to serve ads on both the Google search network and the Google advertising network to draw attention to our services.
For this purpose we use “Google AdWords”, the search and advertising network of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, USA.
We advertise our website www.pony-branding.com (http://www.pony-branding.com) by means of interest-relevant advertisements in search ads and advertising banners.
The data and information collected through your use of this site will be used by Google to analyze and bill campaigns, ads, and keywords. In addition, we use visitor statistics to optimize AdWords ads. This information that cannot be traced back to you personally.
In accordance with the Commission’s adequacy decision (C/2016/4176 of 12 July 2016 (http://data.europa.eu /eli/dec_impl/2016/1250/oj)), the transfer of your information to a third country outside the EU is covered in terms of Art. 45 DSGVO: Google has undertaken to comply with the principles of the EU-US Privacy Shield. Google will act on our behalf as a processor within the meaning of Art. 28 DSGVO.
You can prevent the setting of cookies by our website – as already described above under Google Analytics – at any time by means of an appropriate setting of the Internet browser used and thus permanently contradict the setting of cookies.
Complete deactivation of cookies may result in you not being able to use all the functions of our website.
7. Google AdWords – Re-Marketing
We also use the re-marketing function of Google AdWords. This is used to present interest-related advertisements to website visitors within the Google advertising network.
We use “Google AdWords”, the search and advertising network of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, USA.
When you visit our website, a cookie is stored in the Internet browser, which enables the visitor to be recognised when he calls up websites belonging to the Google advertising network. If these websites allow the re-marketing function of Google, the visitor will be presented with advertisements that refer to content that he has previously called up on other websites. This is only information that does not identify you personally.
You can prevent the setting of cookies by our website – as already described above under Google Analytics – at any time by means of an appropriate setting of the Internet browser used and thus permanently contradict the setting of cookies. Such a setting of the Internet browser used also prevents re-marketing from taking place. If you do not wish the Google re-marketing function to be used, you can deactivate it by making the following settings.
8. Customer acquisition / client retention
We use your e-mail address to inform you occasionally by e-mail about offers, news and developments and to invite you to events only if you have expressly consented. In order to receive such e-mails, it is necessary to provide your e-mail address as well as your name and surname and the company concerned.
If you wish to unsubscribe, you can do so at any time via the “Unsubscribe Newsletter and Invitations” link located at the end of each of our e-mails. If you wish to unsubscribe, you can also send them an e-mail to email@example.com. In this case, your e-mail address will be deleted from our e-mail distribution list and added to our blacklist.
Please note that we statistically evaluate the behaviour of the recipients of our e-mails in anonymous form. We record the time when the e-mail was opened and forwarded, when the links contained therein were clicked, the IP address and the e-mail program used. For this reason, the e-mails contain so-called web beacons / tracking pixels and links, each of which is linked to an individual ID.
The evaluation of our e-mail marketing serves us to offer you interesting topics and to constantly improve us.
If you unsubscribe from our e-mail distribution list or delivery failed, we will also receive information about your name and e-mail address. This is (also) in your interest, so that we can immediately solve the delivery problem or delete you from our e-mail distribution list.
8.2 Client retention
PONY BRANDING + DIGITAL DESIGN informs its customers from time to time by e-mail or letter about offers, news and developments and/or invites them to events.
The legal basis for the necessary data processing can be found in Art. 6 section 1 DSGVO. According to Art. 47 DSGVO, our legitimate interest lies in direct advertising.
You can of course object to the use of your e-mail address and postal address for advertising purposes at any time.
9. Social media and news service plugins
We use social media plugins and a news plugin on our website.
_ This page uses “facebook”, a social network. Facebook allows the creation of profiles to present oneself, to present companies and to discuss between groups with common interests. The profiles can be linked to each other by friend requests.
We use “facebook”, the social network of Facebook Ireland Ltd, 4 Grand Canal Square Grand Canal Harbour, Dublin 2, Ireland.
_ This page uses “Twitter”, a news service / microblogging service of the company Twitter, which enables telegram-like short messages.
We use “Twitter”, the short message service of Twitter Inc., 1355 Market St., Suite 900, San Francisco, California 94103, USA.
The plugins are used to provide users with convenient access and to make PONY BRANDING + DIGITAL DESIGN better known via selected social media channels facebook and Google+ as well as the Twitter news service.
You can recognize the respective provider of the plugin by its name and logo. We offer you the possibility to communicate directly with the provider of the plugin via the button and use the “Shariff solution”. This means that when you visit our website, no personal data is initially passed on to the plugin providers.
PONY BRANDING + DIGITAL DESIGN has no knowledge of and no influence on the collection and processing of data collected by social media providers and Twitter. The same applies to scope, purpose, storage periods and deletion.
By activating the plugin, personal data is transmitted to the respective service provider and stored in the USA. The data transfer takes place regardless of whether you have an account with the plugin provider and are logged in there. If you are logged in with the plugin provider, your data – collected via our website – will be directly assigned to your existing account with the service provider, stored and communicated to your contacts / your network publicly.
We therefore recommend that you consciously log in and out for each use. This is the only way to remain in control of the procedure. Further information can be found in the data protection declarations of the respective providers. There you will also find more detailed information on your rights in this regard and setting options to protect your privacy.
10. Rights of the data subject
You have the following rights with regard to the personal data we have stored about you:
_ Right to information (Art. 16 DSGVO),
_ Right to rectification (Art. 17 DSGVO),
_ Right to cancellation (Art. 18 DSGVO),
_ Right to limitation of processing (Art. 19 DSGVO),
_ Right to data transfer (Art. 20 DSGVO),
_ Right to objection (Art. 21 DSGVO).
If we process your personal data on the basis of legitimate interests pursuant to Art. 6 section 1 DSGVO, you have the right, pursuant to Art. 21 DSGVO, to object to the processing of your personal data if there are reasons for doing so which arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right of objection, which is implemented by us without stating a particular situation.
If we process your personal data on the basis of your consent in accordance with Art. 6 section 1, you have the right – in accordance with Art. 7 section 3 DSGVO – to revoke your consent given to us at any time. As a result, we may no longer continue the data processing based on this consent in the future.
You can exercise all these rights by sending an e-mail to firstname.lastname@example.org or by contacting us using the contact details listed in section 1.
Irrespective of this, you have the right to lodge a complaint with a supervisory authority – in particular in the EU Member State where you reside, where you work or where the alleged infringement is located – if you are of the opinion that the processing of your personal data violates applicable data protection regulations.
11. Subject to change / status of data protection declaration
We reserve the right to change the above data protection declaration at any time – in compliance with the statutory provisions.
Issue: May 2018